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News Story: PharmaDoctor launches its FREE marketing guide for pharmacy travel clinics


Analysis:

The PharmaDoctor travel clinic marketing guide contains three main sections:

  • Direct Marketing
    Listing all potential business connections that might exist in your local area.
  • In-store Marketing
    Resources and training for marketing your service in your pharmacy store.
  • General Marketing
    General advice on marketing techniques from how to talk to the press to how to use Twitter.

The marketing resources are all free to download, including posters flyers and leaflets. Many of the marketing resources are automatically generated, pulling details from your account such as your pharmacy address, logo and map location. This provides completely bespoke marketing materials completely free of charge.

The PharmaDoctor marketing section was conceived following feedback from our survey sent to pharmacists. The survey revealed their concerns with marketing new clinical services such as PGDs and that they lacked the marketing know-how and skills to make a success of their PGD service. Another survey outcome was the different requirements each individual pharmacy has. For this reason, we created a marketing solution that generates bespoke marketing plans suited to individual pharmacies. Furthermore, the guided plan is broken down into bite size steps that are easily digestible by any pharmacists even those who are not natural marketeers. The full marketing solution is available in the logged in area.

View the free marketing guide


Article published on the 18-07-2013



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pharmacy marketing marketing travel clinic

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Pharmadoctor is supported by eScripts Marketing Limited a CQC-registered company working with UK-registered pharmacies.
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PGD terms and conditions.
For more information please contact us.