A key consideration before the launch of any new service is advertising and marketing. As pioneers of a range of in pharmacy private clinical services over the years (online doctor, flu vaccination programme, pilgrim health programme, travel health clinics) PharmaDoctor has a wealth of experience in the area.
However, as the core business focus for PharmaDoctor is on the development of the tools for pharmacists to be able to implement private services and the medical/legal authority to deliver them, we have decided to join forces with our new digital media and marketing partner, Pharmacy Mentor.
"Pharmacy Mentor has already worked with PharmaDoctor clients to help them establish an online presence and drive patients to their Travel Health eTool and Integrated PGD service, through targeted digital marketing techniques, utilising a range of digital assets, from Facebook pages, Twitter campaigns, appropriate use of Google and SEO. The feedback has been excellent, with pharmacists reporting an upturn in patient awareness and consultation numbers and now the Pharmacy Mentor team are developing a suite of 'off the shelf' packages specifically tailored towards promoting pharmacists’ chosen PharmaDoctor clinical package, which we are sure will be a huge success."
Joaquim Pereira, Digital Director at PharmaDoctor
"The team at Pharmacy Mentor are delighted to be working with PharmaDoctor to deliver better marketing strategies for their clients but ultimately to improve access to vital clinical services across the UK"
Saam Ali, CEO and founder of Pharmacy Mentor
Initially focussing on the Travel Health eTool and Integrated PGD Package the range will expand over the coming months to ensure there is a ready-made marketing solution that fits the service pharmacists plan to offer.
The PharmaDoctor team are delighted to collaborate with Pharmacy Mentor and have no doubt that their team of dedicated, enthusiastic and skilled staff are perfectly placed to help our clients raise awareness of clinical services and reach those patients who would benefit from their availability.
Visit Pharmacy Mentor https://www.pharmacymentor.com/